Back to the Roots: A Designer’s Survival Strategy and the Philosophy of “Value.”

For 30 years, I have dedicated my life to the world of bespoke costume design—crafting stage wear for figure skaters and performers where every glitter counts.

However, a recent accident changed everything. Faced with physical limitations during rehabilitation, I found myself questioning: “Can I still create value from zero if I cannot move as I used to?”

To find the answer, I have launched a new challenge—a concept shop called “YoeY.”

I have set a strict rule for myself: “If I don’t generate a sale of at least 1,000 yen today, I skip lunch tomorrow.”

This is not just about survival; it is a spiritual discipline. Hunger sharpens the senses. It forces me to ensure that every single item I select—like a pair of 1,500-yen earrings—carries a genuine aesthetic value that resonates with someone’s heart.

I am stripping away my pride as a high-end designer to rediscover the essence of commerce. I want to prove that the “eye for beauty” I’ve polished for three decades can bring joy to your daily life, even through the smallest accessory.

Join me on this raw, documentary-style journey as I navigate the intersection of tradition, adversity, and new beginnings.